Kia America Sales Corporation (KA) ran a 60-second TV commercial featuring the 2023 Telluride X-Pro sports utility vehicle (SUV) at the Super Bowl, the final of the National Football League (NFL) held on the 12th (local time).
This Super Bowl advertisement, titled ‘Binky Dad’, tells the story of a young couple arriving at a resort in the mountains and unable to bring a pacifier ‘Binky’, which is essential for their baby, along with Telluride. 온라인바카라
As an advertisement that builds a consensus with viewers by showing a head of household who will do anything for the happiness of his family, Telluride appears as a reliable partner for ‘Binky Dad’ in the advertisement.
Through a partnership with the video sharing platform TikTok, Kia also carried out online marketing by releasing three different endings of the ‘Binky Dad’ advertisement only on TikTok.